Critical Aspects of Website Designing and Management
Most often people don’t think that these points can be very critical when designing a website and ignoring them can cost you dearly. Below are some of the most important pieces of the jigsaw puzzling called web designing.
Categorization & page navigation
When people visit your website they are usually looking for some information and are, by and large in a rush. Simple website navigation is one of the most crucial elements in determining the effectiveness of a website, so the idea is to have a website with creative designing yet well categorized Left, Right, Top and bottom menus with proper internal and external links.
Page Response Time
It is always nice to have a website loaded with lots of graphics and animation to give a striking look to the website. However, the website visitors tend to care more about speed of the pages loading than the exotic look of the website, so if you have a website and its pages are heavily loaded with graphics and takes longer to load it may annoy the user and push them to leave the website and never return. Besides this, page loading time is now a crucial part of the SEO rankings.
Cross Browser Compatibility
Today there are many browsers available in the market and it’s difficult to determine what the user’s choice is. So if the website is designed keeping only one browser in mind then the website may look all messed up in others. This may result in losing out on website traffic and more importantly valuable customers and leads. It is important that cross browser compatibility is checked; there are various online tools available for free of charge viz. Browser Shots , Adobe Browser Lab, Browser Sandbox, etc. Some of the popular preferences are Chrome, Internet Explorer, Firefox, and Safari.
SEO (Search Engine Optimization)
Most of the people think that once their website is up and running they are good to go, however if you belong to that lot then you are thinking wrong. You will lose out on a good chunk of visitors who are directed to your website through search engines like google.com, Bing and yahoo. SEO helps brining your site on top of the search pages when a potential customer searches with a particular keyword which could be your service offerings or product.
Tracking and Analytics
Your website is up and running and attracting plenty of traffic to your site, so does this mean that you don’t have to worry about your website anymore? Well, we say that this is when the website needs some attention. It is important to know where these people coming from, how are they searching your website and most importantly which are the pages they are visiting, how long they are on your website etc. This information can help you alter and reposition your website. There are a quite a few online tools like Google Analytics, Yahoo analytics etc which will provide you with the Statistics, Tracking and Analytics.
Selecting the right Web host can usually be tricky and is definitely critical to the success of your Web site. Uptime and Speed are two important factors any small business website should consider when looking for a hosting solution. With the latest buzz from Google about site speed becoming a aspect in search engine optimization (SEO), it has become all the more important check before you sign up for any hosting service.