Social Media Integration on Your Website
Why Social media Integration?
Face Book alone accounts for more than 800 million active users with 70 languages and More than 75% of users are outside of the United States. Social Media sites offer a variety of ways to commune your message. Tools that allow information to spread through social media sites in narrative and creative ways are one of the best uses of the Internet today. Mobile devices are now used by over 400 million users to access these social media sites making it a sought after medium to reach out to customers.
Benefits of social media integration
Social Media integration is very useful for your brand. When a user shares a website link on their social networking site (like Facebook or Twitter), that link is automatically shared with their friends /or followers list, opening up an opportunity of bringing more traffic to your website. Statistics shows that on an average Twitter have about 40+ followers and Facebook user have about 130 friends. This result in increased subscriber base and Word of mouth advertising which is more influential than any other form of advertising with directly results in to Increase in Revenues.
Integration with social media
We will try and list a few must do’s when you are optimizing your website for social media integration with some of the leading social media sites.
- Create a custom Twitter background with key information and a look and feel consistent with your company brand.
- Add your website URL to your Twitter profile.
- Ensure your Twitter bio is update with your current business services and keywords your customers/potential client is looking for.
- Mark a tweet as favorite for easy viewing at a later time by your followers.
- Create Twitter lists of your favorite and most followed Tweets.
- Use Formulists to grow network, keep track and better engage with current network.
- Use a Twitter management service or tools such as Sprout Social, Argyle Software, WebTrends and HootSuite to better maximize your time spent and measure results on Twitter and other platforms.
- Tweet relevant and actionable content.
- Follow people in your industry or domain.
- Follow people who are following industry thought leaders in your industry or niche.
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Host a tweet chat on a relevant topic to your industry or niche.
Face Book
- Add your company and the website/blog to your personal profile.
- Create a Facebook page under a suitable category Viz. Business, Company, Brand, Product etc.
- Create and upload a relevant photo / picture on the left side/photo area of your business page.
- Create a look and feel for your Facebook page consistent with your brand.
- Update all profile information for your Facebook business page.
- Create custom Facebook tabs to help people better access the content you have posted.
- Add the “reviews” application to enable your clients or partners to leave a review and post to your Facebook page.
- Add photos to your personal profile as well as Facebook business page.
- Tag local businesses and friends when posting photos to your business page.
- Ask simple questions via Facebook post or poll. People love to answer simple questions in social media.
- Add a video from YouTube or upload directly to Facebook of a topic that answers a question related to your industry or domain.
- Try working with Facebook ads to inspire people to “like” your page.
- Remember not to spam your news feed constantly asking people to “like” your page. Give them a reason to become and stay a “liker” of your page!
LinkedIn
- Create and update your LinkedIn profile with a goal of most accurately describing what you do while at the same time providing value to your audience. Help them be able to quickly view
- Personalize your LinkedIn profile URL.
- Add a video to your LinkedIn profile that introduces your company, services offered and how you can help your clients.
- Add your Twitter follow me button to your LinkedIn profile.
- Add a link to your blog, website, Facebook and other social network profile.
- Create a LinkedIn company page for your business.
- Add a list of services you offer on your company business page.
- Create a relevant group for your industry and domain.
- Answer questions asked by other members in the LinkedIn Q&A section.
- Ask relevant questions in the LinkedIn Q&A section.
- Educate yourself on the newly released LinkedIn advanced search tools.
- Learn how to follow companies. Follow your favorite companies as well your competitors. You can set notifications for LinkedIn to notify you when people join, depart company etc.
YouTube
- Create a custom YouTube background with key information and a look and feel consistent with your company / personal brand.
- Create and keep your YouTube bio to ensure it best supports your current business services, and keywords your clients and prospects are seeking.
- Subscribe and/or become friends with client and other YouTube channels in your industry or niche.
- Create videos that include content and discuss visiting your other social platforms. Make it relevant and give the viewer a reason to do such.
- Include your website or blog url within the video title and description.
- Add tags/keywords relevant to your audience, content and industry or niche.
- Add to videos opening and closing title slides or captions that include your url or Twitter handle.
- Create and upload a video that describes how to best engage with you and your brand via the different social networks.
- Record a video of a client providing a testimonial.
- Create favorite lists related to your content and business objectives to better organize your videos.